About Attenda

Meet the Team
Behind Attenda

Attenda is being built by people who understand that hotel technology only works when it works for the people actually running the hotel.

Our team brings together hotel operations, client service, sales, business development, field execution, and financial expertise. We’re building Attenda around a simple principle: technology should make hotel operations easier to execute, easier to understand, and easier to manage.

AS
Alejandro Soria
Founder
15 years in hotel operations

A hotel operator with 15 years of hospitality experience across nearly every level of hotel operations. Alejandro’s career has taken him from Houseman, Housekeeping, Maintenance, Front Desk, and Night Audit through Assistant General Manager, General Manager, and hotel operations leadership.

That operator experience is the foundation behind Attenda: technology designed around how hotels actually operate — not how someone outside the industry thinks they operate.

The team

Operators, builders, and closer-to-the-property people.

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Fabian
Co-Founder

Fabian supports Attenda’s business strategy, partnerships, growth, and long-term expansion. As Co-Founder, he works alongside Alejandro to develop opportunities and help turn Attenda’s vision into a scalable hospitality business.

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Francisca
Onboarding & Client Relations

Francisca helps turn a new Attenda customer into a successful Attenda property. She supports onboarding, implementation coordination, client relationships, and ongoing communication to help hotels get value from the platform from the beginning.

A
Andres
Support & Business Development

Andres works across customer support and business development, helping properties navigate Attenda while also identifying new opportunities for the company. His role connects what we hear from hotels with how Attenda continues to grow.

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Su
Sales & Revenue

Su focuses on sales, hotel acquisition, revenue opportunities, and commercial growth. Her role is centered on developing relationships and bringing Attenda to more hotel operators and ownership groups.

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Juan
Field Operations

Juan brings Attenda closer to the property level. His focus is field operations, implementation support, and understanding how workflows perform in real hotel environments — where execution matters more than theory.

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Drhasti
Finance & Controls

Drhasti is being considered for Attenda’s controller function as the company grows, supporting financial controls, reporting, accounting structure, and the financial discipline required to scale responsibly.

Our approach

Built From Hotel Operations Out

We’re not building technology and then looking for a hotel problem to solve.

We started with the hotel.

The front deskHousekeepingMaintenanceTransportationFood & beverageManagersOwners

The daily handoffs, missed follow-ups, checklists, questions, and operational decisions that determine whether a property runs calmly or spends the day reacting.

Attenda is our answer to that complexity:

One operating system for hotels. Built around the people who actually operate them.

Want to see what this team is building?

Attenda is live at a founding property and onboarding new hotels now. Talk to the people behind the platform.